Experienced financial leadership at a fraction of the costs
A fractional CFO that turns financial complexity into clarity and results — when and where your business needs it.
Consulting growing businesses in Vancouver, the Okanagan, and across Western Canada.
How CFO on Demand Works
Here are the four steps of what you can expect working with CFO on Demand.
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We start with a focused 30-minute conversation to understand your business, financial challenges, and goals.
Get quick clarity on where you stand and whether CFO On Demand can help.
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Next, we assess the financial health of your business, looking at cash flow, profitability, cost structure and growth readiness. We will review your business's data and present a current state assessment.
Get a clear picture of what’s working, what’s not, and where there is opportunity based on your goals.
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We will explore practical options and deliver recommended next steps tailored to your business to meet your goals.
Actionable CFO-level guidance so you can make confident decisions, improve performance, and move your business forward.
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We create implementation materials, such as budgeting and forecasting models or scenario planning tools, to operationalize our tailored recommendations.
Practical tools that you can use with confidence to put decisions into practice and monitor results over time.
Why Hire CFO On Demand
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Most startups and growing businesses don’t need (or can’t afford) a full-time CFO—but they do need experienced financial guidance to scale, make smart decisions, and improve profitability.
CFO On Demand gives you access to a seasoned CFO with deep strategic expertise, on a fractional basis.
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A fractional CFO helps you turn financial complexity into clarity and results. Whether you're preparing for growth, managing cash flow, increasing margins, or planning an exit—having a CFO on your side leads to better decisions and better outcomes.
CFO On Demand can help with:
Scenario modeling and assisting with business valuations
Strategic planning and performance tracking
Exit preparation, acquisitions, and succession
Building lender- and investor-ready financials
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With CFO On Demand, you get executive-level financial support without the full-time salary or overhead.
Services are tailored to your needs—whether it's a short-term project, interim support, or a long-term engagement starting at just 6 hours per month.
Availability can be in person, virtual or hybrid.
About CFO On Demand: Rob Ingram, CPA, CA
Rob Ingram is a seasoned fractional CFO who helps startups and growing small to medium-sized businesses turn financial complexity into clarity and results.
As founder of CFO On Demand, Rob provides practical, high-impact financial leadership without the cost of a full-time CFO. He specializes in building financial structure, improving profitability, increasing valuation, and preparing companies for growth, succession, or sale.
With 25+ years in senior finance and executive roles, including founding and scaling multiple startups, Rob understands the challenges early-stage and scaling businesses face. He’s helped companies streamline their finances, improve margins, and grow from concept to over $100M in revenue. His industry experience spans wine, manufacturing, distribution, broadcasting, and e-commerce.
Services include:
Setting up reliable financial systems and reporting
Forecasting cash flow and planning for growth
Improving margins and increasing profitability
Providing credibility with lenders and advisors
Guiding strategic decisions with clear financial insights
Based in the Okanagan, Rob serves businesses across British Columbia and Alberta. His fractional model starts at just six hours per month—offering cost-effective, expert guidance tailored to your size and stage of growth.
CFO Services On Demand For Your Business
CFO On Demand provides fractional CFO expertise tailored for startups and growing small to medium-sized businesses—delivering strategic financial leadership without the full-time cost.
Strategic Planning & Analysis: Build financial models, forecast cash flow, and develop growth or exit strategies.
Business Transactions & Operations: Prepare for sale or acquisition, enhance credibility with lenders and investors, and streamline reporting.
On-Demand Expertise: Get timely financial guidance, maintain rolling forecasts, and build internal financial capabilities.
Profitability Improvement: Identify margin opportunities and implement key performance metrics to boost results.
Read more about Fractional CFO Services.
Schedule a free consult
Book a 30-minute consultation to explore how expert financial guidance can support your business.
We’ll identify your priorities and outline a practical plan to improve performance, build confidence, and prepare for what’s next.