Virtual CFO office overlooking an image of the Okanagan

Experienced financial leadership at a fraction of the costs

A fractional CFO that turns financial complexity into clarity and results — when and where your business needs it. Consulting startups and growing businesses across Western Canada.

Schedule a free consult.

 Why Hire a Fractional CFO

  • Most startups and growing businesses don’t need (or can’t afford) a full-time CFO—but they do need experienced financial guidance to scale, make smart decisions, and improve profitability.

    CFO On Demand gives you access to a seasoned CFO with deep strategic expertise, on a fractional basis.

  • A fractional CFO helps you turn financial complexity into clarity and results. Whether you're preparing for growth, managing cash flow, increasing margins, or planning an exit—having a CFO on your side leads to better decisions and better outcomes.

    CFO On Demand can help with:

    • Scenario modeling and assisting with business valuations

    • Strategic planning and performance tracking

    • Exit preparation, acquisitions, and succession

    • Building lender- and investor-ready financials

  • With CFO On Demand, you get executive-level financial support without the full-time salary or overhead.

    Services are tailored to your needs—whether it's a short-term project, interim support, or a long-term engagement starting at just 6 hours per month.

    Availability can be in person, virtual or hybrid.

About Rob Ingram, CPA, CA

Rob Ingram is a seasoned fractional CFO who helps startups and growing small to medium-sized businesses turn financial complexity into clarity and results.

As founder of CFO On Demand, Rob provides practical, high-impact financial leadership without the cost of a full-time CFO. He specializes in building financial structure, improving profitability, increasing valuation, and preparing companies for growth, succession, or sale.

With 25+ years in senior finance and executive roles, including founding and scaling multiple startups, Rob understands the challenges early-stage and scaling businesses face. He’s helped companies streamline their finances, improve margins, and grow from concept to over $100M in revenue. His industry experience spans wine, manufacturing, distribution, broadcasting, and e-commerce.

Services include:

  • Setting up reliable financial systems and reporting

  • Forecasting cash flow and planning for growth

  • Improving margins and increasing profitability

  • Providing credibility with lenders and advisors

  • Guiding strategic decisions with clear financial insights

Based in the Okanagan, Rob serves businesses across British Columbia and Alberta. His fractional model starts at just six hours per month—offering cost-effective, expert guidance tailored to your size and stage of growth.

Connect with Rob on LinkedIn.

CFO Services On Demand For Your Business

CFO On Demand provides fractional CFO expertise tailored for startups and growing small to medium-sized businesses—delivering strategic financial leadership without the full-time cost.

  • Strategic Planning & Analysis: Build financial models, forecast cash flow, and develop growth or exit strategies.

  • Business Transactions & Operations: Prepare for sale or acquisition, enhance credibility with lenders and investors, and streamline reporting.

  • On-Demand Expertise: Get timely financial guidance, maintain rolling forecasts, and build internal financial capabilities.

  • Profitability Improvement: Identify margin opportunities and implement key performance metrics to boost results.

Read more about Fractional CFO Services.

Schedule a free consult

Book a 30-minute consultation to explore how expert financial guidance can support your business.

We’ll identify your priorities and outline a practical plan to improve performance, build confidence, and prepare for what’s next.